Minute Maid Pulpy- Pulpy Art campaign.

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October 4, 2012 by venke

Last week we launched the Pulpy Art digital campaign for Minute maid Pulpy in Indonesia. The idea was to engage with the Minute maid Target Audience by inviting them to design the Pulpy Bill board using the Art tool kit online.

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The campaign went live 2 weeks ago and has already seen thousands of art work submissions. Indonesians love to create and share, if the mechanism is simple n fun and reward interesting.  Users create their work on https://pulpart.minutemaidpulpy.co.id  Then they share the work they created  on Twitter and facebook. Thus creating a viral loop of fans who come to the site to see their work. Some of them then start doing their own version. The activity has positively contributed to the social buzz for the brand.

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