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Purpose of this blog is to observe, learn, critique, share and inspire great digital work. Even after spending 15 years in the digital media space, I cannot claim to be an expert. Every minute  something new is happening here. Rate of consumer adoption to various technologies and platforms is super fast and unpredictable. Learning curve is complete only when shared. Welcome to Sharing digital.

Opportunity to build and lead Tribal DDB India and Arc Worldwide India has helped me gain first hand experience about connecting brands with consumers using digital media, social media, promotional & shopper marketing and CRM. In my previous engagement with Leo Burnett, I was dealing with the fourth most popular nation and one of the most active digital consumer base- Indonesia. Currently I am leading digital marketing & CRM for Star India Pvt Ltd.(part of 21st Century Fox)

The opinions & views expressed here are my own. They do not represent views or opinions of my employer Star India in any manner whatsoever.

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