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Category Archives: India

With Facebook joining Nielsen’s Twitter TV ratings can they be more social?
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January 23, 2016 by venke

Just read the news that Nielsen Twitter TV Ratings will soon become Social TV ratings as they team up with …
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Category: Asia Pacific, Digital & Interactive media, Global, India, Marketing & Communications, Uncategorized | Tags: facebook, Nielsen, OTT, Social television, social TV, TVR, twitter
10 digital marketing trends that may shape2016
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January 6, 2016 by venke

Every new year promises to be brighter than the previous one. While it could mostly be wishful thinking, here are …
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Category: Asia Pacific, Digital & Interactive media, Global, India, Marketing & Communications, Uncategorized | Tags: 2016, advertising, connected consumer, CRM, digital, digital marketing, facebook, governance, marketing, mobile, OTT, PR, programmatic buying, social, trends, twitter, Video
Getting Social – Opportunities and Challenges for marketers
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December 18, 2012 by venke

As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In …
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Category: Asia Pacific, Digital & Interactive media, Global, India, Indonesia, Marketing & Communications | Tags: accenture, Adobe, brand, Cognizant, consumers, CRM, digital media, facebook, Facebook insights, google analytics, Hootsuite, IBM, Infosys, klout, kred, Mckinsey, measurement & analytics, mobile, mybuzzmetrics, Nielsen, peerindex, pinterest, Radian 6, social, social bakers, social brand architecture, social media, social mention, Sysomos, TNS, twitter, Webinfluenz