Category Archives: Global
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With Facebook joining Nielsen’s Twitter TV ratings can they be more social?
Leave a commentJanuary 23, 2016 by venke
Just read the news that Nielsen Twitter TV Ratings will soon become Social TV ratings as they team up with …
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Getting Social – Opportunities and Challenges for marketers
1December 18, 2012 by venke
As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In …
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Advertising in the era of Social television
Leave a commentOctober 11, 2012 by venke
Watching the idiot box used to be one of the most ‘anti social’ activities. Television became the center piece of …
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