-
January 23, 2016 by venke
Just read the news that Nielsen Twitter TV Ratings will soon become Social TV ratings as they team up with …
Continue reading
Category: Asia Pacific, Digital & Interactive media, Global, India, Marketing & Communications, Uncategorized
| Tags: facebook, Nielsen, OTT, Social television, social TV, TVR, twitter
-
January 6, 2016 by venke
Every new year promises to be brighter than the previous one. While it could mostly be wishful thinking, here are …
Continue reading
Category: Asia Pacific, Digital & Interactive media, Global, India, Marketing & Communications, Uncategorized
| Tags: 2016, advertising, connected consumer, CRM, digital, digital marketing, facebook, governance, marketing, mobile, OTT, PR, programmatic buying, social, trends, twitter, Video
-
December 18, 2012 by venke
As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In …
Continue reading
Category: Asia Pacific, Digital & Interactive media, Global, India, Indonesia, Marketing & Communications
| Tags: accenture, Adobe, brand, Cognizant, consumers, CRM, digital media, facebook, Facebook insights, google analytics, Hootsuite, IBM, Infosys, klout, kred, Mckinsey, measurement & analytics, mobile, mybuzzmetrics, Nielsen, peerindex, pinterest, Radian 6, social, social bakers, social brand architecture, social media, social mention, Sysomos, TNS, twitter, Webinfluenz
-
October 11, 2012 by venke
Watching the idiot box used to be one of the most ‘anti social’ activities. Television became the center piece of …
Continue reading
Category: Digital & Interactive media, Global, Marketing & Communications
| Tags: ad, advertising, app, application, brands, chok, Coca Cola, digital, effectiveness, heineken, measuring, mobile, social media, Social television, sundrop, TV, TVC, twitter
-
October 5, 2012 by venke
Ramadan is a special time in Indonesia. Though Indonesia is a country with 85% Muslim population, it is not an …
Continue reading
Category: Asia Pacific, Digital & Interactive media, Indonesia, Marketing & Communications
| Tags: Coca Cola, digital, goodness, Indonesia, marketing, Mcdonald's, ramadan, social
-
October 4, 2012 by venke
Last week we launched the Pulpy Art digital campaign for Minute maid Pulpy in Indonesia. The idea was to engage …
Continue reading
Category: Asia Pacific, Digital & Interactive media, Indonesia, Marketing & Communications
| Tags: art, digital, facebook, Indonesia, Minute maid, Pulp, Pulpy, social, twitter, viral
-
September 3, 2012 by venke
Today Mcdonald’s launched an initiative to motivate Indonesian kids to play outside. Objective : encourage parents to let their little …
Continue reading
Category: Asia Pacific, Digital & Interactive media, Indonesia, Marketing & Communications
| Tags: Bahasa Indonesia, champions of play, digital, Happy Meals, Indonesia, kids, Leo Burnett, Mcdonald's, olympics, parents, redball, Singapore, social media, universal studios
-
August 27, 2012 by venke
For those who have been bored with loaded microsites and pointless games to promote brands, here is a refreshing change. …
Continue reading
Category: Digital & Interactive media, Marketing & Communications
| Tags: audience, bali, digital, game, Google, Indian, Indonesia, Interactive, Jakarta, mahabharata, marketers, microsite, muslim, mythological, Ogilvy, Ramayan, Singapore, website