Category Archives: Marketing & Communications

  1. With Facebook joining Nielsen’s Twitter TV ratings can they be more social?

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    January 23, 2016 by venke

    Just read the news that Nielsen Twitter TV Ratings will soon become Social TV ratings as they team up with …
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    Category: Asia Pacific, Digital & Interactive media, Global, India, Marketing & Communications, Uncategorized | Tags: , , , , , ,

  2. 10 digital marketing trends that may shape2016

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    January 6, 2016 by venke

    Every new year promises to be brighter than the previous one. While it could mostly be wishful thinking, here are …
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    Category: Asia Pacific, Digital & Interactive media, Global, India, Marketing & Communications, Uncategorized | Tags: , , , , , , , , , , , , , , , ,

  3. Getting Social – Opportunities and Challenges for marketers

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    December 18, 2012 by venke

    As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In …
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    Category: Asia Pacific, Digital & Interactive media, Global, India, Indonesia, Marketing & Communications | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

  4. Advertising in the era of Social television

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    October 11, 2012 by venke

    Watching the idiot box used to be one of the most ‘anti social’ activities.  Television became the center piece of …
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    Category: Digital & Interactive media, Global, Marketing & Communications | Tags: , , , , , , , , , , , , , , , , ,

  5. Coca Cola – Goodness Sharing Machine

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    October 5, 2012 by venke

    Ramadan is a special time in Indonesia. Though Indonesia is a country with 85% Muslim population, it is not an …
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    Category: Asia Pacific, Digital & Interactive media, Indonesia, Marketing & Communications | Tags: , , , , , , ,

  6. Minute Maid Pulpy- Pulpy Art campaign.

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    October 4, 2012 by venke

    Last week we launched the Pulpy Art digital campaign for Minute maid Pulpy in Indonesia. The idea was to engage …
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    Category: Asia Pacific, Digital & Interactive media, Indonesia, Marketing & Communications | Tags: , , , , , , , , ,

  7. Mcdonald’s launches champions of play in Indonesia

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    September 3, 2012 by venke

    Today Mcdonald’s launched an initiative to motivate Indonesian kids to play outside. Objective : encourage parents to let their little …
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    Category: Asia Pacific, Digital & Interactive media, Indonesia, Marketing & Communications | Tags: , , , , , , , , , , , , ,

  8. Beyond microsites and games- interactive Ramayana

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    August 27, 2012 by venke

    For those who have been bored with loaded microsites and pointless games to promote brands, here is a refreshing change. …
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    Category: Digital & Interactive media, Marketing & Communications | Tags: , , , , , , , , , , , , , , , , ,

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